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NW Natural Most Trusted Gas Utility in West in National Utility Brand Trust Study

July 26, 2023

NW Natural has been recognized as a Cogent Syndicated 2023 Most Trusted Utility Brand by Escalent for having scored highest in the West among natural gas utilities in the Brand Trust Index.

Among the 141 utilities surveyed, NW Natural scored 717 on a 1,000-point scale, landing among one of the nation’s most trusted utilities, according to Escalent.

The Brand Trust Index is a composite score of utility performance on customer focus, community support, communications effectiveness, reliable quality, environmental dedication and reputation.

According to Escalent, inflation and higher energy costs throughout 2022 led many customers to seek programs and services to help manage energy use. Utilities that invest in programs and communication regarding energy management and savings see higher brand trust – for example, customers enrolled in energy management programs gave their local utility an 11 percent higher Brand Trust score.

About Utility Trusted Brand & Customer Engagement™: Residential

Escalent conducted surveys among 72,581 residential electric, natural gas and combination utility customers of the 141 largest US utility companies (based on residential customer counts). The sample design uses a combination of quotas and weighting based on US census data to ensure a demographically balanced sample of each evaluated utility’s customers based on age, gender, income, race and ethnicity. Utilities within the same region and of the same type (e.g., electric-only providers) are given equal weight to balance the influence of each utility’s customers on survey results. Escalent will supply the exact wording of any survey question upon request.

About Escalent

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, Escalent’s strategies guide the world’s leading brands. Escalent accelerates growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Visit to see how Escalent is helping shape brands that are reshaping the world.

About NW Natural

NW Natural is a local distribution company that currently provides natural gas service to approximately 2.5 million people in more than 140 communities through more than 795,000 meters in Oregon and Southwest Washington with one of the most modern pipeline systems in the nation. NW Natural owns and operates 21 Bcf of underground gas storage capacity in Oregon. NW Natural, a part of Northwest Natural Holding Company, (NYSE: NWN) (NW Natural Holdings), is headquartered in Portland, Oregon, and has been doing business for more than 160 years. NW Holdings owns NW Natural, NW Natural Renewables Holdings (NW Natural Renewables), NW Natural Water Company (NW Natural Water), and other business interests. We have a longstanding commitment to safety, environmental stewardship, and taking care of our employees and communities. Learn more in our latest ESG Report. ; 503-818-9845

Source: NW Natural
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